Nonprofit PR: Communication and Competition

Public relations and social media. Public relations and sports. Public relations and research. These topics go hand in hand and are used frequently when learning different areas of public relations. But, public relations and nonprofits? This pair isn't talked about as much. So, what makes nonprofit PR different from the rest? For starters, nonprofits are... Continue Reading →

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4 Tips for Evaluating PR Campaigns

As a student in public relations, the one idea that gets repeated again and again in class is the acronym R.A.C.E. This stands for Research, Action, Communication, and Evaluation (Wilcox, Cameron, Reber, & Shin, 2013, p. 7.) This acronym represents what steps are taken in the public relations process. Essentially, the problem is researched using... Continue Reading →

Trending Now: Social Media

Can you keep up with social media and its trends? Facebook, Twitter, Snapchat, Instagram, Pinterest. The list could go on and on. Why? Because social media keeps improving and changing. Look at the past seven years for example. Instagram was invented in 2010 and it's now a main social media platform. Snapchat was invented in... Continue Reading →

Crisis Averted for Chipotle?

Companies have their fair share of mishaps, but how they respond to those mishaps defines them. That's why crisis communication is important in letting your audience know you are a trustworthy company. After all, "an organization's reputation is as important as any other corporate asset," (Ashcroft, 1997, para. 3). So, what is the proper way... Continue Reading →

7 Reasons Why Research is Key in PR

On my last blog post, I went over the idea that public relations builds environments and helps organizations move towards their goals. But what good is building an environment if you don't know what kind of environment the company needs? And what good is helping an organization if you don't know what their goals are?... Continue Reading →

5 Common PR Myths

For a public relations newbie like me, the world of PR can seem overwhelming. Hundreds of questions can be asked. Where do I start? What exactly is public relations? What do PR professionals do? But no worries! It's not as confusing as it may seem. To understand what PR is, let's first understand what PR is NOT.... Continue Reading →

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